

At Bernice Fashions in Geelong, bridal styling is trusted by brides across the Bellarine, Surf Coast, and throughout Victoria.
Featuring renowned designers like Watters and Justin Alexander, the boutique offers a curated collection of modern, sophisticated gowns, alongside Lillian West, Sincerity Bridal, and Adore by Justin Alexander—suiting styles from minimalist to bohemian to glamorous.
With short lead-time options and expert in-house alterations, each gown is tailored for a flawless fit, ensuring every bride feels confident and effortless on her special day.


Housed in a classic art deco building in Ryrie st Geelong, the space has been meticulously renovated to show case a boutique selection of gowns. Presenting a stunning selection of wedding dresses, each collection has been carefully considered, by Kristy, to ensure both uncompromising quality and an exquisite range of sophisticated, traditional, contemporary, boho and modern chic dresses – we have a dress for every bride. Embrace Bridal delivers stunningly beautiful gowns with an experience to match.



Studio Ivory


M.J. Bale exists to do right by men, so they can do right by the world. While acknowledging our classical tailoring ethos, we stand for progress in every form: progress in terms of natural fibre production, manufacturing, design and culture. At its best M.J. Bale is inclusive, confident, real and inventive. We thrive on change, and see the upside in all situations. We also strive to forge a positive footprint, championing transparency, purity and sustainability to make a better life for our customers and the world beyond. We carve a path for others to follow, where the right decisions are the only decisions.
For style advice and general pre-wedding bonhomie, M.J. Bale’s experts will host the groom and his groomsmen at one of our +70 stores nationwide (include Myer and David Jones concessions), or, at selected stores, in one of our special private Dressing Rooms.
M.J. Bale has you elegantly covered for all nuptial occasions, whether it’s formal game day elegance you require or something dashing and casual for the honeymoon. We have a special Custom and Made-To-Order division for those wanting personalised tailoring, and we can offer 25% off to all grooms parties of three or more, saving you, we trust, more money for the honeymoon.




Lord’s Design about is the newest menswear and womenswear shop in Geelong, stocking an exclusive range of both men’s and women’s clothing including suits, formalwear, wedding suits and dresses for bridesmaids and mother of bride and groom, casual wear, shirts, leather jackets and shoes, and accessories for every occasion. We personally hand-select our products for quality and style, direct from Istanbul, Turkey, and focus on providing customers with a unique personal shopping experience. We also offer Zip Pay and AfterPay in-store, allowing you to buy now and pay later! Come in and be impressed with our range at 117 Pakington St Geelong West.


At Something blue we specialise in beautiful boho bridal and occasional wear. We design and hand craft made your orders in our studio.



